Specimen 03 · Web design · Fashion & lifestyle · South Africa
Indiemode Rework
A full-site redesign for an independent South African fashion label — and the first build in this portfolio made end-to-end with Claude as a deliberate creative and technical partner.
The surface problem
The brief: elevate the brand, modernise the layout, and ship fast — without the result looking like every other AI-generated site.
Excavation log
Four layers, top to bottom
Page architecture, navigation hierarchy and UX copy generated through structured Claude prompts, iterated until the tone matched the brand.
Editorial dark mode, bold serif type and a neon palette — set by me before a line of code.
HTML, CSS and interaction logic authored by Claude, with me directing layout, hierarchy and brand fidelity at every step.
Structure, visual design and live deployment — a typical week of build compressed into two days.
Before / after
Flat, to editorial
